APPLICATIONS
Emotion
Smell is a vehicle of emotion.
Smell has a direct impact on emotions and draws upon our instinctive and animal memory. It makes us react first and reflect later. Although everyone’s perspective is different, it is always correlated to our innermost emotions. Smell evokes a feeling that is either positive or negative and always subjective, but one that undoubtedly engages and involves people on a personal level.
Smell is an advantage that can add new aspects to your product, whether as a component, a way to promote and showcase the product, or a reference universe for your audience.
Reality
Smell anchors experiences in reality
Smell is the sense used by memory, seeing as olfactory information is always processed by the brain in the same way as instinct and emotions; moreover, it is heightened by the other senses.
Evoking a familiar smell in a given environment automatically takes a person back to a memory and anchors the event or experience in reality.
Astuteness
Smell helps us understand our surroundings.
Smell is a sense we share with animals; it helps us discern and understand our surroundings instinctively. It is a stimulus that sends the brain a huge amount of strategic information that is processed automatically and subconsciously depending on our personal perspective.
Smell helps process and understand a subject instantly.